Acquired by Apto Payments in September 2021. Vertical Finance is the provider of Grand Reserve, the rewards program for people who love wine and the Grand Reserve World Mastercard. We build rewards and loyalty solutions for affinity groups centered around the hobbies and passions of life.

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Vertical Finance provides credit card rewards programs for niche markets

Matthew Goldman

Matthew is the Founder & CEO of Vertical Finance, building challenger credit cards. Prior to Vertical, He founded Wallaby Financial, a credit card optimization app platform. Wallaby exited to Bankrate in 2014, where Matthew was Chief Product Officer.

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